Store Openings
A place for the Velloura edit to come to life.
Velloura approaches physical retail with the same considered point of view as the wardrobe itself: clear, calm and built around the way clothing, bags and accessories are experienced together.
More than a place to browse.
A Velloura retail space is imagined around the complete wardrobe. Clothing creates the foundation, bags bring function and accessories add the final layer of personality.
The intention is simple: give every piece enough room to be understood while keeping the experience relaxed, useful and connected to the rhythm of everyday dressing.
Designed around how you actually dress.
Each element of the retail experience is considered as part of one wardrobe story, from trying on proportions to comparing carry pieces and finishing a look with smaller accessories.
See the Silhouette
Clothing is presented with space to understand shape, layering and proportion, making it easier to see how pieces can work together beyond a single outfit.
Find the Carry Piece
Shoulder bags, crossbody bags, totes and backpacks can be considered in relation to scale, movement and the way each shape works with the rest of a wardrobe.
Finish the Look
Belts, scarves, sunglasses, jewelry and everyday accessories bring smaller styling decisions into focus without separating them from the complete look.
Clothing first, then everything that completes it.
The store experience is built around complete dressing rather than disconnected categories. Tops, trousers, dresses, outerwear and matching sets establish the shape of the wardrobe.
Bags and accessories then become part of the same conversation, helping each look move naturally from practical everyday use to more personal styling.
Clothing & Layers
Bags & Accessories
A closer look at everyday pieces.
The physical experience gives each category room to be seen in context, bringing together wardrobe staples and smaller details without turning the space into a crowded product wall.
Carry pieces considered through proportion, function and the way they sit naturally with everyday clothing.
01
Clothing and accessories viewed together so each finishing choice feels connected to the complete silhouette.
02Clear details, shared when confirmed.
When a Velloura opening is ready to be announced, the practical information should be simple to find and easy to understand.
Location
Confirmed city and store address details will be presented clearly when available.
Opening Date
Official opening dates will only be shared once the schedule has been confirmed.
Visiting Details
Any relevant access or visiting information will appear alongside the confirmed opening announcement.
Customer Care
Questions about confirmed retail information can be directed to the Velloura customer care team.
A store should make the wardrobe easier to understand, not harder to navigate.
Velloura's retail point of view begins with space, clarity and context. Clothing should be easy to see, bags easy to compare and accessories easy to imagine as part of a complete look.
The same principle guides the online edit: fewer distractions, clearer choices and a visual language that allows the pieces themselves to lead.
Explore the edit wherever you are.
Browse the complete Velloura collection online, or reach our team for help with products, orders and confirmed store-opening information.